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Which type of event would you rather be in charge of planning – one that’s got a well-executed event marketing strategy behind it or an event that you sit back and hope people will show up to on the big night?

Event marketing is a key component of any successful event. Charity balls, guest speakers, fundraising dinners, even events within events such as the mini events you see at a trade show – all rely on event marketing to draw a crowd. Without event marketing, your event won’t come anywhere near generating the results the client is expecting to see.